There's safe, and there's Subaru Safe

2026

Crosstrek

$27,560 Starting MSRP1

27/34 est. MPG2

The 2026 Crosstrek packs a lot into a right-sized AWD compact SUV, so you can pack more friends, gear, and fun into every adventure.

Shop Explore

2026

Forester

$30,655 Starting MSRP1

26/33 est. MPG2

Discover the 2026 Forester, a compact SUV designed for versatility and safety. Adventure further with the upgraded Wilderness trim.

Shop Explore

2026

Outback

$35,635 Starting MSRP1

26/32 est. MPG2

The all-new, completely redesigned 2026 Outback features even more confident capability, upgraded safety features, and a bold new style.

Shop Explore

2026

Ascent

$41,260 Starting MSRP1

20/26 est. MPG2

The Subaru Ascent offers three rows of flexible seating for up to eight passengers, spacious cargo area, and a comfortable cabin for all.

Shop Explore

2026

Impreza

$27,060 Starting MSRP1

28/36 est. MPG2

The 2026 Impreza is an unbeatable combination of all-weather capability, advanced features, and quality engineering in a hatchback design.

Shop Explore

2025

Forester Hybrid

$37,200 Starting MSRP1

26/33 est. MPG2

The first ever 2025 Forester Hybrid adds improved fuel efficiency to every drive and up to 581 miles of range on a single tank of gas.

Shop Explore

2026

Crosstrek Hybrid

$34,635 Starting MSRP1

27/34 est. MPG2

The 2026 Crosstrek packs a lot into a right-sized AWD compact SUV, so you can pack more friends, gear, and fun into every adventure.

Shop Explore

Subaru earned nine 2025 NHTSA 5-star safety ratings{1}.

96% of Subarus sold in the last 10 years are still on the road today{2}.

Subaru is rated #1 in safety for six years running{3}.

Subaru’s safety innovations don’t just prevent accidents—they help save lives. Hear powerful stories from drivers who trust Subaru’s commitment to protection.

"When an oncoming car crossed the center lane, my Subaru protected me."

- Adria, Kaʻū, Hawai'i Island

The oncoming car lost control and hit Adria head-on at full speed. Her Subaru protected her and she came out of the crash without any injuries.

"The firefighter pointed to the crossbar and said that not a lot of manufacturers do that and that's what saved my life."

- Jonah R., Kula, Maui

Jonah's car was blindsided, then hit by another car, before flipping over. He walked away with just a cut on his arm.

"My Subaru saved my life. That's why I'll always drive a Subaru."

- Lee-Ann, Wailuku, Maui

Lee-Ann and her friend were involved in a serious frontal collision. They both survived thanks to her Subaru.

"I needed a car that would keep my granddaughter safe."

- Ken, Honolulu, Oahu

Ken frequently drives his granddaughter, so having a dependable car was essential. Thanks to Subaru’s award-winning safety, he feels confident they’re protected every time they hit the road.

"It stopped on its own and kept me safe."

- Nicole, Mililani, Oahu

While backing out of a parking space, Nicole’s Subaru detected a pedestrian approaching from a blind spot and automatically stopped—preventing a potential accident before she even saw the danger.

"My Subaru is prepared for anything"

- Ariel, Honolulu, Oahu

As a former traveling nurse, Ariel needed a car she could count on—safe, reliable, and ready for the road ahead. Her Subaru never let her down.

Share Your Story

Explore Our Lineup

What It Means To Be Subaru Safe

With over 1 million EyeSight® equipped vehicles on the road, we’ve got your back. EyeSight® monitors traffic movement, optimizes cruise control, and warns you if you sway outside your lane.

Automatic Pre-Collision Braking (1 of 5)

Standard On: All Models

Our EyeSight system continuously scans the road while driving.
EyeSight audibly and visually alerts you when potential danger is spotted.
When needed, it will automatically apply the brakes and bring you to a full stop to prevent collision.

Multi-Camera Safety System (2 of 5)

3-Camera System Standard On: Select Models

2-Camera System Standard On: All Models

Multiple cameras allow for a wider field of vision and better pedestrian and cyclist detection.
Embedded with nearly two decades of safety expertise and refinement.

Automatic Emergency Steering (3 of 5)

Standard On: Select Models

Activates when Pre-Collision Braking alone isn’t enough to prevent an accident.
Will scan surroundings to determine whether there is enough room and no oncoming traffic.
Automatically maneuvers you safely around the obstruction in your path{5}.

Pre-Collision Throttle Management (4 of 5)

Standard On: All Models

Reduces power to engine if potential danger is in your path.
Allows for more time to respond and slow down in a low-speed emergency.

Advanced Adaptive Cruise Control (5 of 5)

Standard On: All Models

Automatically maintains a safe distance from the car in front of you.
Lane Keep Assist activates if you drift to the edge of your lane.
Lane Keep Assist will alert you and can automatically steer you safely back into your lane.

For greater reassurance and peace of mind, we offer a suite of active safety systems that help provide better all-around awareness. Built to help prevent accidents that you don’t see coming.

Blind-Spot Detection (1 of 3)

Standard On: Select Models

Activated when changing or signaling to change lanes.
Blind-Spot Detection can alert you to vehicles hidden in blind spots.
Lane Change Assist can provide an enhanced alert if a vehicle is approaching at a higher speed in neighbor lane{6}.

Rear Cross-Traffic Alert (2 of 3)

Standard On: Select Models

Detects vehicles, pedestrians, or cyclists approaching while in reverse.
Audibly and visually alerts you if backing up towards an object{6}.
Indicates which side the object is approaching from.

Reverse Automatic Braking (3 of 3)

Standard On: Select Models

Active when you are in reverse, detects objects or vehicles behind you using sonar.
Alerts you when approaching the object.
To help avoid collision, automatically applies the brakes if you don’t{7}.

For us, safety doesn’t just stop at the automatic safety features. From maximized traction control to robust accident protection and support, your Subaru goes a step further to ensure you and your passengers are safe in any scenario.

Subaru Global Platform (1 of 4)

Standard on: Select Models

Cabin components made with shock-absorbing materials to help reduce injury to drivers or passengers.
Our reinforcement frames create a 'cage' around the cabin to evenly distribute the shock from a crash, regardless of collision angle.
Strategically positioned engine to help absorb the impact and to slip beneath the floor in a front-end collision.

Symmetrical All-Wheel Drive (2 of 4)

Standard On: All Models except BRZ

Symmetrical AWD sends continuous power to all four wheels.
Helps to maximize traction and reduce chance of slippage.
Especially helpful in driving safer on rainy roads, dirt trails, and steep driveways.

X-MODE (3 of 4)

Standard On: All SUVs except Base Forester

X-MODE optimizes the AWD system for maximum traction on slippery surfaces.
Hill Descent Control gives you extra stability when descending steep slopes.
Tackle deep dirt and mud with dual-function X-MODE.

DriverFocus® Distraction Mitigation System (4 of 4)

Standard On: Select models

Each day in the US, more than 1,000 people are injured in crashes with a distracted driver{8}.
The system detects when your attention strays from the road, or you show signs of drowsiness{9}.
DriverFocus® can give you a gentle reminder to bring your focus back to the road or let you know it’s time for a break.

Explore Our Lineup

2026

Crosstrek

2026

Crosstrek Hybrid

2026

Outback

2026

Ascent

2026

Forester

2026

Forester Hybrid

2026

Impreza

2026

WRX

2026

BRZ

2026

Crosstrek Hybrid

2026

Forester Hybrid

There's safe, and there's Subaru safe.

View Our Safety Lineup

Crosstrek

$27,560 Starting MSRP1

Forester

$30,655 Starting MSRP1

Outback

$35,635 Starting MSRP1

Ascent

$41,260 Starting MSRP1

Impreza

$27,060 Starting MSRP1

Forester Hybrid

$37,200 Starting MSRP1

Crosstrek Hybrid

$34,635 Starting MSRP1

Award Winning Quality

NHTSA

Experian

ACSI

Subaru Safe Stories

"When an oncoming car crossed the center lane, my Subaru protected me."

- Adria, Kaʻū, Hawai'i Island

"The firefighter pointed to the crossbar and said that not a lot of manufacturers do that and that's what saved my life."

- Jonah R., Kula, Maui

"My Subaru saved my life. That's why I'll always drive a Subaru."

- Lee-Ann, Wailuku, Maui

"I needed a car that would keep my granddaughter safe."

- Ken, Honolulu, Oahu

"It stopped on its own and kept me safe."

- Nicole, Mililani, Oahu

"My Subaru is prepared for anything"

- Ariel, Honolulu, Oahu

What It Means To Be Subaru Safe

Automatic Pre-Collision Braking (1 of 5)

Multi-Camera Safety System (2 of 5)

Automatic Emergency Steering (3 of 5)

Pre-Collision Throttle Management (4 of 5)

Advanced Adaptive Cruise Control (5 of 5)

Blind-Spot Detection (1 of 3)

Rear Cross-Traffic Alert (2 of 3)

Reverse Automatic Braking (3 of 3)

Subaru Global Platform (1 of 4)

Symmetrical All-Wheel Drive (2 of 4)

X-MODE (3 of 4)

DriverFocus® Distraction Mitigation System (4 of 4)